/* ==========================================================================
   inboundmarketing.paris — Charte Cap Visibilité
   Polices auto-hébergées (RGPD : aucun appel à Google Fonts)
   ========================================================================== */

@font-face{font-family:"Funnel Display";font-style:normal;font-weight:500;font-display:swap;src:url("../fonts/funnel-display-latin-500-normal.woff2") format("woff2")}
@font-face{font-family:"Funnel Display";font-style:normal;font-weight:800;font-display:swap;src:url("../fonts/funnel-display-latin-800-normal.woff2") format("woff2")}
@font-face{font-family:"Work Sans";font-style:normal;font-weight:400;font-display:swap;src:url("../fonts/work-sans-latin-400-normal.woff2") format("woff2")}
@font-face{font-family:"Work Sans";font-style:normal;font-weight:500;font-display:swap;src:url("../fonts/work-sans-latin-500-normal.woff2") format("woff2")}
@font-face{font-family:"Work Sans";font-style:normal;font-weight:700;font-display:swap;src:url("../fonts/work-sans-latin-700-normal.woff2") format("woff2")}

:root{
  --violet:#6A3EF2;
  --violet-fonce:#4A22C9;
  --jaune:#FFD640;
  --orange:#F19001;
  --anthracite:#2F2F2F;
  --anthracite-2:#3C3B3B;
  --rose:#E8B2FA;
  --pastel:#FFF2F2;
  --blanc:#FFFFFF;
  --ligne:#EADDDD;
  --titre:"Funnel Display",Arial,Helvetica,sans-serif;
  --texte:"Work Sans",Arial,Helvetica,sans-serif;
  --max:1240px;
  --rayon:20px;
}

*,*::before,*::after{box-sizing:border-box}
[hidden]{display:none!important}
html{scroll-behavior:smooth;scroll-padding-top:90px;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--texte);font-size:1.0625rem;line-height:1.65;color:var(--anthracite);background:var(--blanc)}
img{max-width:100%;height:auto;display:block}
a{color:var(--violet)}
a:hover{color:var(--violet-fonce)}
:focus-visible{outline:3px solid var(--violet);outline-offset:3px}
h1,h2,h3{line-height:1.12;margin:0}
h1,h2{font-family:var(--titre);font-weight:800}
h3{font-weight:700;font-size:1.3rem}
p{margin:0 0 1em}
.conteneur{max-width:var(--max);margin:0 auto;padding:0 24px}
.section{padding:clamp(64px,9vw,100px) 0}
.surtitre{display:block;margin:0 0 12px;color:var(--violet);font-weight:700;font-size:.85rem;letter-spacing:.08em;text-transform:uppercase}
.section h2{font-size:clamp(2rem,4vw,2.9rem);margin-bottom:16px}
.intro{max-width:780px;margin-bottom:48px}
.visuellement-cache{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.lien-evitement{position:absolute;left:-9999px;top:8px;background:var(--anthracite);color:#fff;padding:10px 16px;z-index:1000}
.lien-evitement:focus{left:8px}

/* Boutons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:48px;padding:14px 28px;border-radius:999px;font-weight:700;font-family:var(--texte);font-size:1rem;text-decoration:none;border:2px solid transparent;cursor:pointer;transition:background .2s,color .2s,border-color .2s}
.btn-violet{background:var(--violet);color:#fff}
.btn-violet:hover{background:var(--violet-fonce);color:#fff}
.btn-contour{border-color:var(--anthracite);color:var(--anthracite);background:transparent}
.btn-contour:hover{background:var(--anthracite);color:#fff}
.btn-jaune{background:var(--jaune);color:var(--anthracite)}
.btn-jaune:hover{background:#fff;color:var(--anthracite)}

/* En-tête */
.entete{position:sticky;top:0;z-index:50;background:#fff;border-bottom:1px solid var(--ligne)}
.entete .conteneur{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:76px}
.logo img{width:auto;height:46px}
.nav-principale ul{list-style:none;margin:0;padding:0;display:flex;gap:28px}
.nav-principale a{color:var(--anthracite);text-decoration:none;font-weight:500;font-size:.95rem}
.nav-principale a:hover{color:var(--violet)}
.entete .btn{padding:10px 22px;min-height:44px;font-size:.95rem}
.bouton-menu{display:none;background:none;border:0;width:48px;height:48px;cursor:pointer;color:var(--anthracite);padding:0}
@media (max-width:1020px){
  .bouton-menu{display:inline-flex;align-items:center;justify-content:center}
  .entete .btn-entete{display:none}
  .nav-principale{position:absolute;top:100%;left:0;right:0;background:#fff;border-bottom:1px solid var(--ligne);display:none}
  .nav-principale.ouvert{display:block}
  .nav-principale ul{flex-direction:column;gap:0;padding:8px 24px 20px}
  .nav-principale a{display:block;padding:12px 0;font-size:1.05rem}
}

/* Hero (maquette A) */
.hero{background:var(--pastel)}
.hero .conteneur{display:flex;flex-wrap:wrap;gap:56px;align-items:center;padding-top:clamp(56px,8vw,88px);padding-bottom:clamp(64px,8vw,96px)}
.hero-texte{flex:999 1 480px;min-width:0}
.hero-visuel{flex:1 1 500px;min-width:0;max-width:540px}
.pastille{display:inline-block;margin:0 0 18px;background:var(--jaune);color:var(--anthracite);font-weight:700;font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;padding:6px 14px;border-radius:999px}
.hero h1{font-size:clamp(2.5rem,5.6vw,3.9rem);line-height:1.04;color:var(--violet);margin-bottom:22px}
.hero .accroche{font-size:clamp(1.2rem,2vw,1.4rem);font-weight:500;line-height:1.4;margin-bottom:14px}
.hero .description{max-width:580px;margin-bottom:32px}
.actions{display:flex;flex-wrap:wrap;gap:14px}
.hero-image{border-radius:28px;overflow:hidden;background:var(--rose);aspect-ratio:4/3}
.hero-image img{width:100%;height:100%;object-fit:cover}
.chiffres{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;margin-top:16px}
.chiffre{border-radius:16px;padding:20px}
.chiffre-blanc{background:#fff}
.chiffre-jaune{background:var(--jaune)}
.chiffre strong{display:block;font-family:var(--titre);font-weight:800;font-size:2.6rem;line-height:1}
.chiffre-blanc strong{color:var(--violet)}
.chiffre p{margin:6px 0 6px;font-size:.92rem;line-height:1.4}
.chiffre .source{margin:0;font-size:.8rem}
.chiffre .source a{color:var(--anthracite);font-weight:500}
@media (max-width:420px){.chiffres{grid-template-columns:1fr}}

/* Méthode en frise */
.frise{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));border-top:4px solid var(--violet)}
.frise li{padding:0 28px 0 0}
.frise .num{width:44px;height:44px;margin-top:-24px;border-radius:50%;background:var(--violet);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700}
.frise li:last-child .num{background:var(--jaune);color:var(--anthracite)}
.frise h3{margin:20px 0 8px}
@media (max-width:540px){.frise{border-top:0;border-left:4px solid var(--violet);padding-left:28px;gap:28px}.frise .num{margin-top:0;margin-left:-52px}.frise h3{margin-top:-36px}}

/* Comparatif */
.fond-pastel{background:var(--pastel)}
.duo{display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:24px}
.carte{border-radius:24px;padding:clamp(28px,4vw,40px)}
.carte-violette{background:var(--violet);color:#fff}
.carte-blanche{background:#fff}
.carte .etiquette{margin:0 0 8px;font-size:.8rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase}
.carte-violette .etiquette{color:var(--jaune)}
.carte-blanche .etiquette{color:var(--violet)}
.carte h3{font-family:var(--titre);font-weight:800;font-size:2rem;margin-bottom:16px}
.carte .maitres-mots{margin:0;font-weight:700}
.conclusion{max-width:820px;margin:40px 0 0}

/* Besoins (maquette A) */
.besoins{display:flex;flex-wrap:wrap;gap:56px}
.besoins-texte{flex:1 1 340px;min-width:0}
.besoins ul{flex:999 1 520px;min-width:0;list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:14px}
.besoins li{background:var(--pastel);border-radius:14px;padding:18px 20px 18px 52px;font-weight:500;position:relative}
.besoins li svg{position:absolute;left:18px;top:21px}

/* Solutions */
.solutions{display:flex;flex-wrap:wrap;gap:56px}
.solutions-intro{flex:1 1 340px;min-width:0}
.solutions-intro img{border-radius:20px;width:220px;margin-top:8px;background:var(--rose)}
.liste-solutions{flex:999 1 560px;min-width:0;list-style:none;margin:0;padding:0}
.liste-solutions li{display:flex;gap:20px;padding:24px 0;border-bottom:1px solid var(--ligne)}
.liste-solutions li:last-child{border-bottom:0}
.liste-solutions svg{flex:0 0 28px;margin-top:2px}
.liste-solutions h3{margin-bottom:4px}
.liste-solutions p{margin:0}
.leviers{display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:24px;margin-top:56px}
.levier{border:1px solid var(--ligne);border-radius:var(--rayon);padding:32px}
.levier .etiquette{margin:0 0 6px;color:var(--violet);font-weight:700;font-size:.85rem;text-transform:uppercase;letter-spacing:.08em}
.levier h3{margin-bottom:12px}
.levier p:last-child{margin:0}

/* Témoignages */
.temoignages{background:var(--violet);color:#fff}
.temoignages .conteneur{max-width:1000px}
.temoignages .surtitre{color:var(--jaune)}
.temoignages h2{color:#fff}
.temoignage{margin:0}
.temoignage blockquote{margin:24px 0 24px;font-family:var(--titre);font-weight:500;font-size:clamp(1.4rem,2.6vw,2rem);line-height:1.35}
.temoignage figcaption{margin:0}
.temoignage figcaption span{display:block;color:#F3E6FD;font-size:.95rem}
.js .temoignage[hidden]{display:none}
.no-js .temoignage + .temoignage{margin-top:48px}
.puces{display:flex;gap:10px;margin-top:36px}
.puces button{width:14px;height:14px;padding:0;border:0;border-radius:7px;background:var(--rose);cursor:pointer;transition:width .2s}
.puces button[aria-current="true"]{width:40px;background:var(--jaune)}
.puces button::after{content:"";display:block;margin:-15px;width:44px;height:44px}
.no-js .puces{display:none}

/* FAQ */
.faq .conteneur{max-width:920px}
.faq details{border-top:1px solid #D9CCCC;padding:22px 0}
.faq details:first-of-type{border-top:2px solid var(--anthracite)}
.faq details:last-of-type{border-bottom:1px solid #D9CCCC}
.faq summary{font-weight:700;font-size:1.15rem;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--titre);font-size:1.6rem;line-height:1;color:var(--violet)}
.faq details[open] summary::after{content:"–"}
.faq details p{margin:14px 0 0}

/* Contact (sombre) */
.contact{background:var(--anthracite);color:#fff}
.contact .grille{display:flex;flex-wrap:wrap;gap:56px}
.contact-infos{flex:1 1 340px;min-width:0}
.contact h2{color:#fff}
.contact a{color:var(--jaune)}
.contact a:hover{color:#fff}
.coordonnees{font-style:normal;margin-bottom:32px}
.coordonnees p{margin:0 0 6px}
.encart-cap{padding:18px 20px;background:var(--anthracite-2);border-radius:12px}
.encart-cap p{margin:0}
.formulaire{flex:999 1 520px;min-width:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:18px}
.champ{display:flex;flex-direction:column;gap:6px;font-size:.92rem}
.champ-large{grid-column:1/-1}
.champ input,.champ textarea,.champ select{padding:14px;border:1px solid #6A6969;border-radius:10px;font:inherit;font-size:1rem;background:var(--anthracite-2);color:#fff;width:100%}
.champ input:focus,.champ textarea:focus,.champ select:focus{outline:2px solid var(--jaune);outline-offset:1px;border-color:var(--jaune)}
.champ textarea{resize:vertical;min-height:140px}
.consentement{grid-column:1/-1;display:flex;gap:12px;align-items:flex-start;font-size:.88rem;line-height:1.5}
.consentement input{width:20px;height:20px;margin-top:2px;flex:0 0 20px;accent-color:var(--jaune)}
.mentions-form{grid-column:1/-1;margin:0;font-size:.8rem;color:#D8D2D2}
.formulaire .btn{grid-column:1/-1;justify-self:start;border-radius:10px}
.piege{position:absolute!important;left:-10000px!important;width:1px;height:1px;overflow:hidden}
.message-form{grid-column:1/-1;margin:0;padding:14px 16px;border-radius:10px;font-weight:500}
.message-form:empty{display:none}
.message-form.ok{background:#E8F7EC;color:#1C5B2E}
.message-form.erreur{background:#FDECEC;color:#8A1F1F}

/* Pied de page */
.pied{background:var(--anthracite);color:#fff;border-top:1px solid #4A4949;padding:28px 0 36px;font-size:.9rem}
.pied .conteneur{display:flex;flex-wrap:wrap;justify-content:space-between;gap:20px;align-items:center}
.pied p{margin:0}
.pied ul{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px 20px}
.pied a,.pied button.lien{color:#fff;text-decoration:underline;text-underline-offset:3px}
.pied a:hover,.pied button.lien:hover{color:var(--jaune)}
button.lien{background:none;border:0;padding:0;font:inherit;cursor:pointer}
.reseaux{display:flex;gap:16px}

/* Pages légales */
.page-legale{background:var(--pastel);padding:clamp(48px,7vw,80px) 0}
.page-legale h1{font-size:clamp(2.2rem,4.5vw,3.2rem);color:var(--violet)}
.contenu-legal{max-width:860px;padding:clamp(48px,6vw,72px) 24px;margin:0 auto}
.contenu-legal h2{font-size:1.7rem;margin:48px 0 16px}
.contenu-legal h2:first-child{margin-top:0}
.contenu-legal h3{font-size:1.2rem;margin:28px 0 10px}
.contenu-legal ul{padding-left:1.2em}
.contenu-legal li{margin-bottom:6px}
.contenu-legal table{width:100%;border-collapse:collapse;margin:16px 0 24px;font-size:.95rem}
.contenu-legal th,.contenu-legal td{border:1px solid var(--ligne);padding:10px 12px;text-align:left;vertical-align:top}
.contenu-legal th{background:var(--pastel)}
.tableau-defilant{overflow-x:auto}
.fil-ariane{font-size:.9rem;margin-bottom:16px}
.fil-ariane ol{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:6px}
.fil-ariane li+li::before{content:"›";margin-right:6px}

/* Bannière cookies */
.cookies{position:fixed;left:16px;right:16px;bottom:16px;z-index:200;max-width:640px;margin:0 auto;background:#fff;color:var(--anthracite);border-radius:20px;padding:24px;box-shadow:0 16px 48px rgba(47,47,47,.25)}
.cookies[hidden]{display:none}
.cookies h2{font-family:var(--texte);font-size:1.15rem;font-weight:700;margin:0 0 8px}
.cookies p{font-size:.95rem;margin:0 0 18px}
.cookies .actions{gap:10px}
.cookies .btn{padding:10px 20px;min-height:44px;font-size:.95rem}
.cookies-panneau{margin:0 0 18px;padding:0;border:0}
.cookies-panneau[hidden]{display:none}
.categorie{display:flex;justify-content:space-between;gap:16px;align-items:flex-start;padding:14px 0;border-top:1px solid var(--ligne)}
.categorie p{margin:4px 0 0;font-size:.88rem}
.categorie strong{font-size:1rem}
.interrupteur{flex:0 0 auto;display:flex;align-items:center;gap:8px;font-size:.85rem;font-weight:500}
.interrupteur input{width:22px;height:22px;accent-color:var(--violet)}

@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
@media print{.entete,.cookies,.formulaire,.pied{display:none}}
.contenu-legal button.lien{color:var(--violet);text-decoration:underline;text-underline-offset:3px}
.contenu-legal button.lien:hover{color:var(--violet-fonce)}
.page-simple{min-height:55vh;display:flex;align-items:center}
.page-simple .conteneur{max-width:760px}